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Ad Creatives for Your Health and Wellness Ads
You've got less than 2 seconds to grab attention on social media. When you're running ads, they need to grab attention quickly! The creative is the first thing people see, and it can make or break your ad campaign. If you struggle for ideas on creating ads, read on!...
How To Do Competitor Research For Your Paid Ads
The fight for eyeballs on your social media content is more competitive than ever. The closest thing to guaranteeing a space on your audience’s feed is with paid ads - that’s what you’re paying for. But for an ad to really stand out and give you a good return on...
The Five Most Common Paid Ads Myths: Busted
The world of online advertising can be a minefield. Everywhere you turn, you’ll find myths and misinformation. From “ads are only for big businesses” to “run my ads strategy and get immediate results” – it can be hard to know who to trust and what to pay...
9 Ways to Grow Your Health and Wellness Business with Paid Social Media Ads
Have you ever thought, “My business is so busy right now, I can’t run ads”? And a few months later you’ve gone through that peak and have a scary amount of space looming in your business. Paid social media ads can help you even out the highs and lows of...
10 Reasons You’re NOT Ready to Run Facebook Ads
As an experienced digital marketer who's been through the ups and downs of Facebook advertising over the years, one thing I can tell you about Facebook ads is that they’re not easy. You may be tempted to hit the boost button or whack up an image and some copy and see...
Paid Social Ads – Tips For health & wellness businesses
Picture this: you're scrolling through social media and you come across an ad that grabs your attention. It's an attention-grabbing image and the words are just right. You're intrigued, and instantly you want to learn more about that health/wellness product or...
Avoiding the Fakes: How to Spot Dubious Messages and Improve Your Digital safety
Lately, there has been a tidal wave of dodgy messages landing in client DMs. So, what should you do if you encounter one of these? The answer is straightforward: Recognise, Ignore, Delete, and Do Not Engage! These messages that land in your DM’s are designed to make...
From Pins to Profits: How to Sell Successfully on Pinterest
If you've ever thought about using Pinterest to connect with new customers, then you're in luck! Selling on Pinterest can be a great way to reach a broader audience and grow your business. I know, because I help businesses learn how to make the most of Pinterest to...
Will my Facebook ads make money? And other burning questions!
Are Facebook ads a surefire path to success for your business? Or a great way to get ripped off and burn your hard-earned money? Most of the business owners I work with have dabbled with Facebook ads, without really getting the results they wanted. And when we first...
How To Pin: Your up-to-date guide to driving traffic with Pinterest
Pinterest is a visual search engine and it has real power when it comes to driving traffic to your website. 2020 has seen a lot of changes to pinning strategy, as well as pretty much every other aspect of our lives. If you’re looking for a clever way to grow your...