If you have a mailing list, the likelihood is you’ve met fellow business owners who feel that their thousands long email list is a source of immense pride. If there’s one thing I can tell you about mailing list sizes – it’s not the size that matters, at all! If you’ve been anywhere online recently, you will have heard of Marie Kondo, the Japanese organising consultant, author and developer of the ‘KonMari’ method of tidying – a method that encourages followers to only keep things that ‘spark joy’ and that speak to the heart.

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