the
You've got less than 2 seconds to grab attention on social media. When you're running ads, they need to grab attention quickly! The creative is the first thing people see, and it can make or break your ad campaign. If you struggle for ideas on creating ads, read on!...
The fight for eyeballs on your social media content is more competitive than ever. The closest thing to guaranteeing a space on your audience’s feed is with paid ads - that’s what you’re paying for. But for an ad to really stand out and give you a good return on...
The world of online advertising can be a minefield. Everywhere you turn, you’ll find myths and misinformation. From “ads are only for big businesses” to “run my ads strategy and get immediate results” – it can be hard to know who to trust and what to pay...
Have you ever thought, “My business is so busy right now, I can’t run ads”? And a few months later you’ve gone through that peak and have a scary amount of space looming in your business. Paid social media ads can help you even out the highs and lows of...
As an experienced digital marketer who's been through the ups and downs of Facebook advertising over the years, one thing I can tell you about Facebook ads is that they’re not easy. You may be tempted to hit the boost button or whack up an image and some copy and see...
Picture this: you're scrolling through social media and you come across an ad that grabs your attention. It's an attention-grabbing image and the words are just right. You're intrigued, and instantly you want to learn more about that health/wellness product or...
Are Facebook ads a surefire path to success for your business? Or a great way to get ripped off and burn your hard-earned money? Most of the business owners I work with have dabbled with Facebook ads, without really getting the results they wanted. And when we first...
Soo, you've spent ages creating your Facebook Ad - you've got a great image and spent ages writing some clever copy. You're all excited to see your advert live and BAM! It's either not approved at all, or it's flagged as a 'poor user experience' and the reach of your...
When you're creating a targeted audience in Facebook Ads, do you find yourself picking random interests/likes/demographics to bring the numbers down from 'many millions' to something a bit more manageable for your needs and marketing budget!? This tip will help...
I should probably add I'm not scared of spending money or investing big in things like coaching, training, self-development - but after five years I'm a bit more savvy about what I actually 'need' to buy. That doesn't include all the courses, downloads, paid...