If you’ve ever thought about using Pinterest to connect with new customers, then you’re in luck! Selling on Pinterest can be a great way to reach a broader audience and grow your business. I know, because I help businesses learn how to make the most of Pinterest to sell products or services.
With a staggering 445 million monthly active users, Pinterest offers a great opportunity to expand your reach and attract new customers.
Is My Audience On Pinterest?
Pinterest strongly influences users’ purchasing decisions, with users seven times more likely to say it’s the most influential platform in their purchase journey! Its reputation as a top shopping destination makes it both an accessible and attractive place for small business owners to expand their reach.
Selling on Pinterest is perfect if you’re looking to connect with and inspire new audiences – weekly Pinterest users are 2.2x more likely to say it’s the most influential platform in their purchase journey vs. other social platforms.
In my guest blog post for Planable, I explored how you can leverage the power of Pinterest to connect with and inspire new audiences.
You’ll learn why your business should be selling on Pinterest, how much it costs and what you need to get started.
And to keep it real, in this blog I cover not just the highlights, but also the potential disadvantages and limitations.
Like all platforms, it’s important to manage your expectations when you first start out, as Pinterest requires a long-term investment of both time and effort .
If you’re searching for a platform that attracts high-intent shoppers and offers a positive and inspiring environment, then Pinterest might be the perfect choice for your business.
How Much Will It Cost Me To Market On Pinterest?
While you can explore paid options like promoted pins and collections ads, it’s important to remember that selling on Pinterest can be completely free, other than your time. Setting up an account, creating boards, and designing product-rich pins won’t cost you a penny.
How Do I Get Started On Pinterest?
To decide whether Pinterest is the right fit for your business, start by using the search bar and exploring the platform to see what other businesses are there. Ask yourself are potential customers already finding content similar to yours? This can be a great indicator of whether selling on Pinterest is worth you exploring further.
If you’re looking for support with Pinterest or with any of your your online social media marketing or paid social ads, come follow me on socials for more tips and advice.