9 Ways to Grow Your Health and Wellness Business with Paid Social Media Ads

Jan 2, 2024 | Facebook Marketing

Have you ever thought, “My business is so busy right now, I can’t run ads”? And a few months later you’ve gone through that peak and have a scary amount of space looming in your business.  

Paid social media ads can help you even out the highs and lows of running a small business, and they do so much more than simply selling. Ads can be very powerful for generating leads, so you can manage your business further into the future. Plus they can help you build brand awareness and bring new people into your world, so you’re always reaching new audiences.

If you’re looking to grow your health and wellness business in 2024, here’s why paid social media ads are key – along with some of the most effective ways to use ads to grow your business.

Why Paid Social Media Ads are the way to go

Unlike other industries, health and wellness businesses can have strong emotional connections with their audience. People want to live happier, healthier lives. And they turn to social media for answers as well as paid products and services. Social media has hugely helped people looking for others in similar situations, so it’s a great place to make sure people are aware of your business, and able to find you easily. 

Social media ads allow you to meet your audience where they’re already spending their time and show them solutions to their problems.

Just being on social media and posting regularly is important but probably isn’t enough if you’ve got big plans to grow your business. We all know organic reach is declining, so fewer people are seeing your posts. But with paid social media ads you can push your content in front of the right people, at the right time.

With paid ads, you can target your audience based on age, location, interests, behaviours, and more. This means that your ads are seen by those most likely to be interested in your services.

The platforms also allow you to track ads in real-time, allowing you to understand what’s working and what isn’t.

Paid social ads are also the most cost-effective way of advertising your business. You don’t need a massive budget to reach your audience either – so small businesses can compete on an even playing field.

Convinced ads are right for you? Let’s take a look at the best ways to run them across the popular platforms.

The best ways to run Facebook Ads

Facebook is still the world’s most popular social media platform and is used daily by almost 2 billion people. So it’s no surprise that you can reach a lot of people through ads on Facebook.

Lead Generation Forms

Make use of Facebook’s built-in lead generation forms to collect user information directly from your audience’s feeds. Ask custom questions to learn more about your audience or allow people to book your services directly. You can run ads with pre-filled forms, making it easy for users to submit their details without leaving the platform, which makes them easy to use as well as cost effective.

Messenger Ads

Did you know you can also run ads direct to Facebook Messenger? These are great for initiating direct conversations with potential customers  and can be a great option for health and wellness businesses, where information might be of a more sensitive nature. 

While people may scroll their feeds quite passively, a message direct to their inbox is a great way to  capture attention.

And these don’t need you being online at all hours or furiously typing out replies either – automatic chat flows can do the work for you!

The best ways to run Instagram Ads

Over to one of Meta’s other platforms, Instagram and one of the many options for running ads is Instagram Stories. These are vertical ads, but unlike organic stories, story ads can run for as long as you like.

Swipe-Up Feature in Stories

Use the swipe-up feature or Call to Action sticker to direct people over to a lead form or landing page.

Interactive Story Polls

You can also integrate interactive polls or quizzes within your Instagram Story ads  to encourage engagement. Use the responses to tailor your follow-up interactions and capture those warm leads.

The best ways to run Pinterest Ads

Promoted Pins are a great way to reach new audiences and drive traffic to your website on the platform, and introduce them to your business through lead magnets, informative blogs and ‘how to’ content.  Pinterest is a search-based platform where users come to discover new ideas and find inspiration. It’s a great platform for health and wellness businesses, they’re consistently a top interest and search on the platform.

Promoted Pins with Lead Generation

Pinterest ads, or Promoted Pins, look just like regular pins but can appear in more places and be seen by more people. 

Rich Pins for Product Information

Rich pins take this a step further, and share more information like recipes, articles or products alongside your image. They are a clever way of showcasing your products while automatically syncing to your site with up-to-date information.

The best ways to run TikTok Ads

Tiktok has moved on quickly from it’s early days  of  viral dances for teens, TikTok is the fastest growing social media platform and is  the 6th most popular platform worldwide. TikTok is positioning itself strongly for ads, with dedicated shopping, strong brand and creator use and many tools to enhance the browsing and shopping experience. 

Spark Ads

TikTok Spark ads are a unique way to advertise using User Generated Content e.g. videos from other users. This makes it easier to work with creators, as you can use the videos posted on their account to run ads in your own account, adding to the authenticity and credibility of your ad. 

TikTok Shopping

Setting up a TikTok shop for your products is a great way to reach customers, and similar to Amazon or Etsy, buyers can add products from multiple sellers in their basket before checking out. 

TikTok Ads

If influencer ads or a dedicated shop on TikTok isn’t something you’d like to invest in right away, you can also run traditional ads on the platform, and these can be used to reach new audiences or convert audiences. You can also run ads specifically for follower growth. 

Ready to nail your ads in 2024? 

There’s lots of options for your social media ads budget as a health and wellness business, and probably a few you haven’t considered before! 

If you’d like to chat through the ads platforms that might work best for your business, you can book in for an hour to discuss them here. If you’re already running your own ads and would like them managed for you, you can book in for a call here.