Paid ads for founder-led businesses

Meta • Google • TikTok • Pinterest

Hi, I'm Allison

I help founder-led businesses make clearer decisions about their ads, so growth feels steadier and less like guesswork. My work is about turning what’s running, what’s working, and what’s not into practical next steps that actually support the business behind the numbers.

I work across Meta, Google, TikTok and Pinterest, taking care of the thinking as well as the doing, so you’re not left second-guessing every move.

If you’re ready to scale and want a steady, strategic partner leading your ad campaigns, you’re in the right place.

Paid Ads Management for Scaling Businesses

Grow with clarity, confidence, and control.

You’ll know what’s being done, why it matters, and how it supports your wider goals. I take responsibility for paid media direction and execution across Meta, Google, TikTok and Pinterest, so you can focus on running the business.

Strategic Paid Ads for Founders Who Want Clarity, Not Guesswork

Are we a good fit to work together?

You’re actively running a business and ready to use ads as part of your growth, whether you’re starting out or scaling up.

There’s a clear decision-maker, so we can move forward without things getting stuck in internal debates.

You want both guidance and strategy — not just campaigns launched, but help making confident, commercial decisions

How does ads management work in practice?

I lead on paid media strategy and day-to-day decisions, guided by our agreed commercial goals and performance data. We align on direction and budgets, and I take full responsibility for execution, keeping you informed without pulling you into the weeds.

Which platforms can we run ads on?

I work across Meta, Google, TikTok and Pinterest, but not every platform is right for every business at every stage. Part of my role is assessing where your where your budget will create the most profitable momentum.

We work this out together based on your goals, audience, and capacity to scale.

You Lead the Business.

I Handle the Ads.
From hands-on management to clear, practical training.

Strategic Paid Media Management

I work with founder-led businesses as a strategic partner in their paid media.

Working together, we get clear on what success looks like, then I lead and manage your ads month by month. Giving you clear direction on your ads and also space to focus on running your business.

Helping businesses run ads with confidence

"Allison gave us the knowledge and confidence needed to really hit the ground running. She took the time to understand our needs, and guided us on how to use Meta and Google ads to achieve the best results for us. We would recommend Allison in a heartbeat."

Services

Ask Allison

(1 hour call)

Best for:
When you need clarity, a second opinion, or help with untangling something specific in ads.

This is a focused 1:1 hour-long session to review your ads, share screen, get answers to your questions, or untangle ads or setup issues in real time.

Ads Accelerator

(30-day guided setup)

Best for:
Businesses starting with ads who want help setting things up properly.


This is guided setup, campaign build and support over 30 days so you can avoid early mistakes and launch ads with confidence.

Strategic Paid Media Management

Best for:
Established businesses that want ongoing support, oversight and campaign management on retainer.


This is a monthly retainer to manage your campaigns on an ongoing basis. This includes testing, reporting, creative direction and clear decisions.

Not sure which is right for you?

If you're unsure which is the best option for you, we can chat this through. Just fill in the enquiry form below.

This might also help:

  • If you’re new to ads, start with the Ads Accelerator.

  • If you want someone to take the lead and you're not interested in managing ads for yourself, full Ads Management is the best fit.

  • If you’re stuck on something specific or want clarity before committing, an Ask Allison hour is a good place to begin.

The kind of support teams rely on

Allison picked up the work required at lightening speed. She was instantly a hit with the team and clients. She's very adaptable and flexible and we've loved having her in team. She's dependable, reliable and great at what she does!

Best introduce myself...

I’m Allison, and I’ve spent over 10 years helping founders make confident decisions about their ads, both freelance and inside agencies.

I work across Meta, Google, TikTok, and Pinterest ads, focusing on clear, practical guidance rather than buzzwords or trends.

My role is to give you straight answers about what’s likely to work, and to lead your ad strategy with a calm, commercial approach.

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