I'm Allison

I help FOUNDER-LED BUSINESSES run their ads with clarity and confidence.

I work with businesses who want their ads to feel less confusing and more useful. My job is to help make sense of what’s running, what’s working, and what’s worth changing. My aim is to make decisions feel clearer.

I’m here for the thinking part as much as the doing. Making ads feel less like a guessing game and more like a set of practical moves that take your business forward.

My role isn’t just to run campaigns.

It’s to help teams make confident decisions about where their ad spend goes, how it supports commercial goals, and what’s worth testing next.

Nice to meet you!

A bit of life behind the work...

I live and work in the Shetland Islands, at the top of Scotland, juggling paid media strategy around family life, bossy cats, and a horse that has absolutely no interest in ad performance reports.

It keeps me grounded. I like things clear, practical, and useful, both in life and in how teams make decisions about their ad spend.

What You Can Expect When We Work Together

Clear Over Clever

I don’t hide behind jargon. If something isn’t working, I’ll explain why in plain English and tell you what I’d change next. You’ll always know what your budget is doing and what decisions are being made with it.

Commercial First, Platform Second

I care more about your business than the ad account. Performance only matters in the context of margins, capacity, and real-world growth. My job is to connect your spend to business impacts, not just how figures look in reporting dashboards.

Calm, Even When It’s Messy

Ads don’t always behave - if anything, that’s normal. When things wobble, I slow the situation down, look at the data properly, and work with you on making sensible and deliberate decisions instead of reactive ones.

Honest Fit Matters

I’m not for everyone, and that’s intentional. I work best with teams who value clarity, long-term thinking and straight answers over quick wins or constant pressure and hustle. If this sounds like a fit for your business, we’ll probably get on perfectly.

Built on both trust and performance

"This confirms 1000% that you are knowledgeable in ads management and I am SO EXCITED to see where your experience takes us"

"It's been wonderful knowing that our clients are in very safe hands. We will definitely be working with you more and hope this is the start of a very long working relationship."

"Allison I would recommend you in a heartbeat to anyone. As an Ads Strategist myself I needed another Ad Strategist that would be able to support my longest-standing client while I took time off for maternity leave, effectively trusting you with my business, while I took a step back."

A steadier way to grow with paid media
For teams who value clear thinking, honest answers, and decisions

that hold up over time.

Who I work with

My one-to-one support is designed for growing brands and agencies spending £3,000+ per month who treat paid media as a core part of their business strategy, not just a marketing channel.

I step in as a strategic partner inside your team, shaping direction across Meta, Google, TikTok, and Pinterest, and helping you decide what’s actually worth testing, scaling, or stopping.

Thinking about working together?

If you’d like to talk through your ads or see whether we’re a good fit, this is the place to start. This form helps me understand your business before we speak, so I can give you the most useful response.

Fill in this short form to tell me about your business, and I'll reply to you as soon as I can.

First Name *

Last Name *

Company Name *

Email *

Tell me about your business *

Which platform(s) are you looking for ads support with?

Meta Ads (Facebook and Instagram)

Google Ads

Pinterest Ads

TikTok Ads

Are you looking to fully outsource your social media marketing, or would you prefer to learn how to do it for yourself?

Outsourcing is my main focus

Would like to learn how to run ads

Not sure

What is your monthly budget for this?

(We're asking so we don't waste your time suggesting solutions that don't fit what you have decided to invest in your ads marketing. If you feel our rates don't work for your budget, that's okay, in that case we might not be the right fit.)

Anything else you'd like me to know at this stage?

Thanks!

The team will review your form as soon as possible. You can also email [email protected]

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